If you want to encourage board game enthusiasts to follow your project, you can offer them a gift for following the project before launch. To enable a gift, go to "Project settings" -> "Project details" -> "Follower gifts." You'll see the following window:
Here you can define the gift type. You can choose between a discount and an item. If you choose a discount, you need to enter the discount value below. If you choose an item, you can choose an item from all rewards and add-ons available in your project. Remember to publish the reward or add-on first. Otherwise, they won't appear in the search.
NOTE: You can’t edit gifts after publishing the campaign draft.