Analytics of pledge sources
To view details of pledge sources, go to Project -> Analytics.
Internal sources
The values are defined based on the user's first interaction in a session.
E.g., if a user visits gamefound.com, clicks a featured project, and places a pledge, this pledge will be attributed to the "homepage-featured" source.
creator - users who made an order in a project selected from the creator's profile
profile - users who made an order in a project selected from their profile
info-banner - users who made an order after clicking the info banner (displayed between featured and active projects)
mailing - users who made an order using a link sent in an email (like emails for followers, newsletter)
direct - any other internal traffic source (we're working to break it down into specific sources)
search - users who made an order after finding a project using search or exploration on gamefound.com
homepage-topactive - users who made an order after clicking a project in the "active" section
homepage-featured - users who made an order after clicking a project in the "featured" section
recommendation - users who made an order after clicking a project in the recommendations (projects you may like on gamefound.com or in emails)
homepage-upcoming - users who made an order after clicking a project in the "upcoming" section
project-advert-banner - users who made an order after clicking a project in the top banner
External sources
Pages from which the user came to Gamefound, e.g.:
Values explained
Channel - the source of traffic
Traffic - number of sessions from this channel
Pledges - how many pledges were placed through this channel
Pledge value - the value of pledges placed through this channel
Pledge share - the pledge value of this channel divided by the sum of pledge values