Create a Project and Start an Adfound Campaign

Use this procedure to prepare a project for Adfound and create a marketing campaign.

To create an Adfound campaign, you first need to prepare your project on Gamefound. This means completing the required setup, moving the project to the right stage, and making sure it meets the conditions for Adfound access. Once the project is ready, you can open Adfound, create your campaign, add ads, and submit everything for review.

Before you begin

Before you can create an Adfound campaign, your project must meet these conditions:

The project must be at least in Upcoming or Draft Published status.
The project must have enough followers to unlock Adfound.
You must complete the required project setup and review steps.
You must provide the business data needed for payment and invoicing.

Part 1. Create and prepare the project

Start by creating the project and completing the setup needed before Adfound becomes available.

1. Create an account

Create a creator account and sign in.

2. Create the project

Create a new project and enter the basic project details.

3. Complete onboarding and verification

Complete the required onboarding and verification steps for the account and project.

4. Fill in the required project information

Add the content and details required for the project setup, including:

project story
refund information
images
essential business data
company and collection details

5. Configure the crowdfunding stage

Set the key crowdfunding details for the project, including:

the funding value required to reach Crowdfunding Active
the Crowdfunding Active start date
the Crowdfunding Active end date

The crowdfunding start date must be at least 7 days in the future. The crowdfunding period can't be longer than 60 days.

6. Publish the draft

Publish the draft to move the project to Draft Published or Upcoming status.

At this point, the project can move forward to Adfound preparation.

7. Make sure the project has enough followers

Before you can open Adfound, make sure the project has enough followers to unlock the feature.

Part 2. Open Adfound for the project

Once the project is ready, you can go to the Adfound area and start the campaign setup.

1. Open the Adfound tab

Open the project and go to the Adfound tab.

2. Open the campaign setup flow

From the Adfound landing page, move to the campaign setup screen, also called the Wizard.

At this stage, you choose the campaign currency. After you finish the wizard, you can't change this data.

Part 3. Create the Adfound campaign

After Adfound is unlocked for the project, you can create the campaign, add the ad content, and submit it for review.

1. Start the campaign

Start creating a marketing campaign for the project.

During campaign setup, enter the required campaign details, such as campaign dates, campaign budget, and campaign currency.

2. Create an ad and set its duration

Create an ad for the campaign and choose how long it runs.

An ad can run for the full campaign duration or for a shorter period. The ad duration must fit within the campaign dates.

3. Open the Media page

Open the Media page for the ad.

4. Add creatives and ad text

Add the required creatives and ad text.

Make sure the ad includes:

at least one image or video set
text assets required for each category
content variations, if needed

We strongly recommend adding video creatives when you have them. More high-quality creatives can help improve ad performance.

Follow the requirements and limits shown in the editor. They may change over time, so the editor always shows the current rules.

5. Complete the ad setup checklist

Use the checklist in the ad setup flow to make sure you add all required items.

After you add the minimum required assets, the system automatically sends each new asset for review.

If the checklist is incomplete, the ad stays in draft status.

6. Add funds before activation

You need funds before you activate an ad.

You can add funds at any time before activation, so this step doesn't have to happen at the beginning of campaign setup.

During payment, enter all business data required for invoicing. Without this data, you can't complete the payment or activate the ad.

Depending on the account type and country, the final payment amount may include tax.

7. Activate the ad

After the required assets pass review and the campaign has funds, activate at least one ad.

Activating an ad publishes it. The campaign starts running when at least one ad is active and the campaign dates allow it.

After an asset gets approved or rejected, it stays locked to keep the review result clear. To change the content, delete the asset and add a new one.

8. Open the campaign dashboard

After the campaign is approved and activated, open the campaign dashboard to track:

budget
spending
campaign performance

Additional notes

Late Pledge and Pledge Manager

Before you use Adfound for Late Pledge or Pledge Manager, configure and approve that project stage.

For external projects, complete the full project setup before you start marketing with Adfound. External projects are projects prepared and run on another crowdfunding service.

Payment and invoices

After the campaign starts, the related invoicing area shows invoices and payment details. We send invoices periodically.