Adfound Campaign Statistics
For all campaigns:
Remaining funds: This is the money available for the marketing campaign. When you run out of funds, the campaign will automatically stop. You can top up funds at any time during the campaign.
Funds enough for: The number of days for which you have sufficient funds, based on the estimated budget for the entire campaign. You will be notified on the dashboard and by email when your funds are running low.
Adfound fees: Fees are calculated based on Adfound's performance. The final fee will be determined 7 days after the campaign ends, due to the 7-day advertising attribution period. After that, the invoice for the campaign will be generated.
Overall spending: The money spent in your campaign so far.
Metrics specific to marketing campaigns for upcoming crowdfunding:
Number of conversions: The number of followers gained from your ads. Adfound uses 7-day click and 1-day view attribution from the Meta system.
7-day click attribution means that if a user clicks on an ad, the conversion (e.g., a purchase) is attributed to that ad if it happens within 7 days of the click.
1-day view attribution means that if a user views an ad but doesn’t click on it, any conversion that happens within 1 day of viewing the ad will still be attributed to that ad.
Cost per follower: The amount of money spent to gain each new follower from your ads so far. It is calculated by dividing the total amount spent on a campaign or promotion by the number of new followers gained as a result. A lower cost per follower indicates that the marketing is more efficient.
Metrics specific to marketing campaigns for active crowdfunding:
Overall revenue: The total income generated from your marketing campaign, excluding ad spend or fees. Adfound uses 7-day click and 1-day view attribution from the Meta system.
Overall ROAS: Return on Advertising Spend (ROAS) shows how much money you earn for each dollar or euro spent on advertising. A higher ROAS indicates that the advertising campaign is more profitable. For example, if you spend $100 on ads and earn $400, your ROAS is 4:1, meaning you make 4 times what you spend.