Adfound – Tips for Creating Effective Campaigns

Minimize the Number of Campaigns for Each Phase:

To maximize efficiency, the number of campaigns created for each phase (Follower Acquisition, Crowdfunding, Pledge Manager) should be kept to a minimum. Running multiple campaigns within the same phase can lead to:

• A continuous learning process for the algorithm
• Competing ad sets against each other
• Increased cost per action (depending on the phase)

Recommended Setup for the Crowdfunding Phase:

We recommend setting up your ADfound campaign at the start and keeping it active until the end of your crowdfunding campaign. This approach ensures:

• Proper budget distribution, considering increased spending at the beginning and end of the campaign

• A smooth learning and optimization process for the algorithm

  
  

If you plan to introduce new visuals or text, we suggest adding them to an existing ad set whenever possible.

Example:

Your Adfound campaign is promoting your crowdfunding phase. You just reached your funding goal and want to display the message: "100% Funded!" Instead of creating a new campaign, add this asset to the existing one.

Exception:

If you have a time-sensitive asset that should not be displayed continuously (e.g., Early Bird), you should create a separate, time-limited campaign.