Understand Your Project Analytics
Understand Your Project Analytics
Use Analytics to review your project performance across its active phases. The page includes project charts, general project parameters, pledge manager parameters, traffic and pledge sources, and product and location rankings.
In this article
- Before you start
- Open project analytics
- Select a time span or project stage
- Project charts
- General project parameters
- Pledge manager parameters
- Traffic and pledge sources
- Product ranking
- Location ranking
Before you start
You can open Analytics for any project that is not in Draft or Closed status.
The available sections and metrics depend on the current project phase and the data collected for the project.
Project charts use Coordinated Universal Time, or UTC (±00:00), while Gamefound refreshes the Traffic and pledge sources, Product ranking, and Location ranking data every hour.
Open project analytics
To open Analytics:
- Go to the admin area.
- Select the project you want to review.
- Open the Project menu.
- Select Analytics.
The Analytics page opens with Project charts at the top.
Select a time span or project stage
Use the Time span or project stage list to select the data you want to review.
You can select a specific period, such as the last 30 days, or an available project stage.
When you select a broad period, Gamefound may group the data into larger intervals, such as weeks. All chart times use UTC (±00:00).
Project charts
Funding
Gamefound calculates Funding by subtracting the value of canceled pledges from the value of all submitted pledges.
The breakdown shows the values for:
- Products
- Taxes
- Shipping
- Canceled
Canceled shows the pledge value that Gamefound already subtracts from Funding. Don’t subtract this value from the displayed Funding total again.
On the chart:
- Total funding, shown in green, represents the funding value for each time interval after Gamefound subtracts canceled pledges.
- Canceled, shown in red, shows the canceled pledge value separately.
Note: The current chart displays Canceled together with Total funding. This layout is temporary.
Followers
The Followers chart shows how the number of project followers changes during the selected period.
Backers
The Backers chart shows how the number of project backers changes during the selected period.
It also shows how many followers became backers.
Page views
The Page views chart shows visits to the project page and its subpages during the selected period.
Comments
The Comments chart shows comment activity during the selected period.
General project parameters
Gamefound calculates these statistics from the start of the project and includes data from all project phases. The parameters distinguish between pledges from new backers after crowdfunding and upgrades made by original backers.
Table 1. General project parameters
| Parameter | What it shows |
|---|---|
| Total fund collection | The collection progress for all backer payments, including shipping costs, taxes, and fees, across all payment methods. |
| Average pledge value | The average pledge value, including shipping costs, taxes, and fees. |
| Total pledge count | The total number of pledges across all project phases. |
| Post-crowdfunding pledge value | The total value of pledges made after the crowdfunding phase ends by users who did not back the project during crowdfunding. The value includes shipping costs, taxes, and fees. |
| Post-crowdfunding pledge count | The total number of pledges made after the crowdfunding phase ends by users who did not back the project during crowdfunding. |
| Upgrades from original backers value | The total value of upgrades made by original backers after the crowdfunding phase ends. The value includes additional products, shipping costs, taxes, and fees. |
| Stretch Pay value | The total value of pledges that use Stretch Pay installments. |
| Stretch Pay pledge count | The total number of pledges that use Stretch Pay installments. |
| Stretch Pay adoption | The number and percentage of pledges that use Stretch Pay installments compared with pledges that use other payment methods. |
| Stretch Pay collection progress | The collection progress for Stretch Pay installment payments. |
Pledge manager parameters
Gamefound calculates these statistics from the start of the current project phase. They show shipping address completion and pledge fulfillment progress for the campaign.
Table 2. Pledge manager parameters
| Parameter | What it shows |
|---|---|
| Pledges with completed shipping address value | The total value of pledges with completed shipping addresses, including shipping costs, taxes, and fees. |
| Pledges with completed shipping address count | The total number of pledges with completed shipping addresses. |
| Shipping address completion progress | The number and percentage of pledges with completed shipping addresses compared with all pledges in the campaign. |
| Fulfilled pledges | The number and percentage of pledges with the Shipped or Completed status compared with all pledges in the campaign. |
Traffic and pledge sources
The Traffic and pledge sources table shows how visitors reach your project and how each source contributes to sessions, pledges, pledge value, and conversions. Gamefound refreshes these statistics every hour.
Use the search field to find a specific source. You can also switch between Combined view and Flat view to change how the table presents the source data.
Table 3. Traffic and pledge source data
| Column | What it shows |
|---|---|
| Source | The traffic source that Gamefound identifies for the sessions. |
| Sessions | The number and percentage of all sessions that come from the source. |
| Pledge Count | The number and percentage of all pledges linked to the source. |
| Pledge Value | The total value and percentage of all pledges linked to the source. |
| Conversion Rate | The percentage of sessions from the source that result in a pledge. |
The Unknown source includes sessions for which Gamefound cannot identify a clear source. This can happen when a visitor enters the project URL directly, opens a link from a private messaging app, or returns after the referral data expires.
Product ranking
The Product ranking table compares products by the number of items included in pledges and their pledge value.
Use the location list to display data for all locations or a selected location.
Table 4. Product ranking data
| Column | What it shows |
|---|---|
| Product Name | The name of the product. |
| Product Count | The number and share of product units included in pledges. |
| Pledge Value | The value and share attributed to the product. |
Gamefound refreshes these statistics every hour.
At the bottom of the table, select:
- Export sales report to generate a sales report.
- Export as Excel to export the product data to a spreadsheet.
Location ranking
The Location ranking table compares pledge activity across backer locations.
Table 5. Location ranking data
| Column | What it shows |
|---|---|
| Location Name | The backer location. |
| Pledge Count | The number and share of pledges from the location. |
| Average Pledge Value | The average value of a pledge from the location. |
| Pledge Value | The total value and share of pledges from the location. |