How to prepare creatives for your Adfound campaign.
The quality of the marketing creatives promoting your project is truly important. It's often the first interaction users have, so it's crucial to encourage them to visit your project’s page to find more information. Below are some best practices that will help you create high-quality promotional materials.
Call-to-Action (CTA)
Use a clear and engaging Call-to-Action in your creative, such as "Follow now" or "Back now."
This motivates viewers to take the next step, such as visiting your project page or converting into a Follower or Backer.
|
|
|
Ratio
The accepted ratios are 1x1, 9x16, and 16x9.
- 16x9: You only need one of these, which can be reused. This is a small format for placement in the Meta marketplace, and it displays only 2% of impressions.
- Make sure your designs match the 1x1 and 9x16 formats. This will help the algorithm optimize your campaign better in terms of the content and spacing in the ad creative.
|
|
|
1x1 |
9x16 |
16x9 |
Showcase Your Game Components, Follower Gift and Stretch Pay
Highlight the unique aspects of your campaign to attract attention:
- Game Boxes and Components: Always feature your box art and key components.
- Miniatures: If your game includes miniatures, showcase them prominently. Highlight intricate details and craftsmanship to make your game stand out.
- Use the Stretch Pay and Stable Pledge logo.
- Create assets with Follower Gift.
Optimize Text and Layout
- Keep your text minimal: No more than 20% of your ad space should contain text.
- Use short, impactful sentences to grab attention quickly.
Texts and their placements
- Primary Text: Explain the topic, special offer, and exclusivity. The text shouldn't be too long but attractive to the audience.
- Headline: Provide a short, key piece of information and encourage action: "Follow Now," "Back Now," "Follow to get Follower Gift," "Last Call to Become a Backer."
- Description: In a few words, describe campaign details or provide information such as Stretch Pay. The description doesn’t appear in all placements in the ad system.
Leverage Our Official Media Kit
Use our media kit to access official graphic assets for your campaign. Ensure you don’t edit
these assets in any way.
- Gamefound Logo: If you’d like to use Gamefound’s logo to promote your campaign, you
can find it in the media kit. Please do not alter it (e.g., colors, proportions). Maintain a
safe area around the logo. The logo has a white outline for use on dark backgrounds;
please don’t modify it.
- Available in RGB (for digital use) and CMYK (for printed materials).
- Stretch Pay Logo: Promote your project using Stretch Pay assets.
• Stable Pledge Assets: Use these assets to promote the Stable Pledge feature.
• Social Media Stickers: Use our pre-made stickers for social media graphics with
messages like “Soon on Gamefound” or “Last 48 Hours.” If you prefer to create your own,
that’s fine too.
By following these tips, you can create visually appealing and effective marketing materials that
drive engagement and excitement for your campaign.