How to prepare creatives for your Adfound campaign.
The quality of the marketing creatives promoting your project is truly important. It's often the first interaction users have, so it's crucial to encourage them to visit your project’s page to find more information. Below are some best practices that will help you create high-quality promotional materials.
Call-to-Action (CTA)
Use a clear and engaging Call-to-Action in your creative, such as "Follow now" or "Back now."
This motivates viewers to take the next step, such as visiting your project page or converting into a Follower or Backer.
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Ratio
The accepted ratios are 1x1, 9x16, and 16x9.
- 16x9: You only need one of these, which can be reused. This is a small format for placement in the Meta marketplace, and it displays only 2% of impressions.
- Make sure your designs match the 1x1 and 9x16 formats. This will help the algorithm optimize your campaign better in terms of the content and spacing in the ad creative.
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1x1 |
9x16 |
16x9 |
Showcase Your Game Components, Follower Gift and Stretch Pay
Highlight the unique aspects of your campaign to attract attention:
- Game Boxes and Components: Always feature your box art and key components.
- Miniatures: If your game includes miniatures, showcase them prominently. Highlight intricate details and craftsmanship to make your game stand out.
- Use the Stretch Pay and Stable Pledge logo.
- Create assets with Follower Gift.
Optimize Text and Layout
- Keep your text minimal: No more than 20% of your ad space should contain text.
- Use short, impactful sentences to grab attention quickly.
Texts and their placements
- Primary Text: Explain the topic, special offer, and exclusivity. The text shouldn't be too long but attractive to the audience.
- Headline: Provide a short, key piece of information and encourage action: "Follow Now," "Back Now," "Follow to get Follower Gift," "Last Call to Become a Backer."
- Description: In a few words, describe campaign details or provide information such as Stretch Pay. The description doesn’t appear in all placements in the ad system.
Key Campaign Phases Worth Communicating Through Ad Creatives
When planning ad creatives for the preview phase of your campaign, it’s good to focus on visuals that build anticipation and awareness. Here are some ideas worth highlighting:
[In the Preview Phase]:
- Coming Soon graphics to tease the upcoming campaign
- Visuals with the official campaign launch date
- Current number of followers or subscribers
- Key selling points, like “Save X%” or “Exclusive Launch Offers”
[During the Fundraising Phase]:
Once your campaign is live, it’s important to keep momentum going and communicate progress regularly. Here are a few ideas for ad creatives during this stage:
- Announcement graphics showing that the project is Funded!
- Progress visuals showing the amount of funds raised so far
- Progress in number of backers or percentage of the funding goal reached
[Towards the End of the Campaign]:
As the campaign is coming to a close, it’s worth creating ad creatives that highlight:
- Last Chance or Campaign Ending Soon reminders
- Final call-to-action graphics encouraging people not to miss out
See examples below:
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Why Does This Matter?
A key aspect of promoting your campaign on social media is using the right signals to help potential backers decide. Social proof elements — like showing the number of backers, progress bars, or funded milestones — can increase conversion rates and lower the cost of acquiring new followers or backers.
People love to be part of something that’s already getting attention. Showing these moments visually in your ad creatives can have a real impact on campaign performance.
Leverage Our Official Media Kit
Use our media kit to access official graphic assets for your campaign. Ensure you don’t edit
these assets in any way.
- Gamefound Logo: If you’d like to use Gamefound’s logo to promote your campaign, you
can find it in the media kit. Please do not alter it (e.g., colors, proportions). Maintain a
safe area around the logo. The logo has a white outline for use on dark backgrounds;
please don’t modify it.
- Available in RGB (for digital use) and CMYK (for printed materials).
- Stretch Pay Logo: Promote your project using Stretch Pay assets.
• Stable Pledge Assets: Use these assets to promote the Stable Pledge feature.
• Social Media Stickers: Use our pre-made stickers for social media graphics with
messages like “Soon on Gamefound” or “Last 48 Hours.” If you prefer to create your own,
that’s fine too.
By following these tips, you can create visually appealing and effective marketing materials that
drive engagement and excitement for your campaign.